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Digital Inbound and Outbound Lead Generation SAP Partner Sales & Marketing Excellence Workshop


Availability:  EMEA & MEE

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100% MDF refundable

Why you should attend?

Are your sales teams asking for more leads? Find out how to significantly increase the number of inbound leads into your marketing and sales funnels with a high impact 1-day face-to-face workshop.

The subject matter experts will equip your sales and marketing teams with the essential knowledge to transform your digital strategy and help unlock new business potential.

Language: English, French, Italian, Spanish, German

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In Depth

What does this course include?

  • Initial consultation with MSB CC
  • Face-to-face 1-day intensive course in a small group of 10–15 participants
  • Coaching and training by highly skilled professional trainers who have trained C-level executives how to accelerate their business and win the race to digital transformation. All trainers have spent many years in the IT industry in roles such as sales, business development, marketing, and teaching and educating.
  • Course content:
    • Things Are Changing!
    • For the Buyer
    • With Technology
    • For the Seller
    • Where Are We Pointing This New Thing?
    • Modern B2B Campaigns
    • Outbound
    • Inbound
    • Recycling
    • What Does ‘Good’ Digital Look Like
    • SAP Digital Tools Helping Partners:
      • MSB Competence Center: MSB CC
      • SAP Virtual Agency

    *You will be in a small group of 8-15 persons per course. This course is available in Europe, Middle East and Africa only

    Part of an SAP Global Indirect Channel (GIC) Partner Marketing Enablement Program, this SAP Partner Sales & Marketing Excellence workshop will help you learn how to:

    • Build a four pronged digital and social Go to Market strategy designed to ensure high visibility to net new buyers across key digital and social media platforms
    • Build a high volume, always on 24x7 inbound and outbound lead generation engine
    • Significantly reduce cost of net new customer acquisition (CAC)
    • Use social media content syndication tools to reach thousands of potential buyers – taking just 15 minutes of your time each day!
    • Learn how to increase ROI on your marketing investments by a
      minimum of 10%

    What do I need to do?

    We require a briefing call with you to discuss your requirements, aims, and objectives.

    How do I get it?

    Training workshops are one day face-to-face sessions that can either be held for your company team at a location specified by you, or a local SAP office. To find out more, please complete the enquiry form and you will be contacted by your MSB advisor to discuss your requirements, costs, timeline, and any further detail. Alternatively, please send an e-mail directly to


    1 full day session.

    Please take a few minutes to look at our other Marketing Excellence courses dedicated to SAP partners.

    Key Details

     Product Code


    Qualifies for MDF Refund?


    Guide Price


    1 full day





    *Price does not include delivery


    “The SAP Partner Marketing Excellence Workshops are a key contributor to the Channel revenue goals in our 2018 GB Strategic Plan” - Ivan Londono – Head of SME & Partner Marketing APJ

    Working closely with the SAP Global Indirect Channel Marketing Team, we have been delivering the SAP Partner Marketing Excellence Workshops to our Partners for several years.

    The Workshops are a critical element of our Partner Enablement Programs and we see significant uplift in Partner generated pipeline from Partners that attend them” - João Branquinho, VP Latin America, Partner & SME Marketing, Digital Marketing at SAP




    Cancellation Policy

    Please register and make payment no later than 14 days before the scheduled workshop date. In the event of a cancellation, please send an e-mail to 10 working days prior to the session for a full refund. Payment will not be refunded if cancellation is sooner than 10 working days before the session. Please note that if you do not cancel or do not attend, you are responsible for the loss of payment.


    Have ideas of your own for your campaign, or would like to know more about some of the packages featured in the MSB Competence Center? Fill out this enquiry form and we will get back to you.

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