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(Switzerland) Digital Inbound and Outbound Lead Generation SAP Partner Sales & Marketing Excellence Workshop


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One-day intensive workshop in a small group

Skilled and professional English-speaking trainer

100% MDF refundable 

Why should you attend?

Meet your sales teams’ demands for more leads. Find out how to significantly increase the number of inbound leads into your marketing and sales funnels on this high-impact, one-day, face-to-face workshop.

Our subject matter experts will equip your sales and marketing teams with the essential knowledge they need to transform your digital strategy and help unlock new business potential.

Spaces are limited, book now.

Language:  English


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In Depth


What does this course include?

  • Initial consultation with SAP MSB CC
  • Face-to-face, one-day intensive course in a small group of 8–15 participants
  • Coaching and training will be provided by a highly-skilled, professional trainer who is experienced in helping C-level executives accelerate digital transformation. All our trainers have spent many years in the IT industry in commercial roles such as sales, business development, marketing, and teaching and education.


Course content:

  • Things are changing!
  • For the buyer
  • With technology
  • For the seller
  • Where are we pointing this new thing?
  • Modern B2B campaigns
  • Outbound
  • Inbound
  • Recycling
  • What does ‘good’ digital look like?
  • SAP digital tools helping partners
  • SAP MSB Competence Center (SAP MSB CC)
  • SAP Virtual Agency


This SAP Partner Sales and Marketing Excellence workshop is part of an SAP Global Indirect Channel (GIC) Partner Marketing Enablement Program, and will help you learn how to:

  • Build a four-pronged digital and social go-to-market strategy designed to ensure high visibility among net new buyers across key digital and social media platforms
  • Build a high-volume, always-on, 24x7 inbound and outbound lead-generation engine
  • Significantly reduce the cost of net new customer acquisitions (CAC)
  • Use social media content syndication tools to reach thousands of potential buyers – taking just 15 minutes every day!

What do I need to do?

Please insert the promotional code you received in the workshop e-mail invitation.

How do I get it?

After you register and pay for the workshop you will receive a confirmation e-mail that can be used to claim your MDF refund.


1 full day session.

Please take a few minutes to look at our other Marketing Excellence courses dedicated to SAP partners.

Key Details

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Qualifies for MDF Refund?


Guide Price


1 full day





SAP Partner Marketing Excellence Trainers

Our highly-skilled trainers have all worked in the IT industry for many years and are experienced in helping C-level executives accelerate digital transformation projects.

John Miller

Helmar Rodriguez

Neil Cox


SAP Zürich Office, 5th Floor, Althardstrasse 80, 8105 Regensdorf, Switzerland


“The SAP Partner Marketing Excellence Workshops are a key contributor to the Channel revenue goals in our 2018 GB Strategic Plan” - Ivan Londono – Head of SME & Partner Marketing APJ

"Working closely with the SAP Global Indirect Channel Marketing Team, we have been delivering the SAP Partner Marketing Excellence Workshops to our Partners for several years. The Workshops are a critical element of our Partner Enablement Programs and we see significant uplift in Partner generated pipeline from Partners that attend them” - João Branquinho, VP Latin America, Partner & SME Marketing, Digital Marketing at SAP 

Cancellation policy 

Please register and make payment no later than 14 days before the scheduled workshop date. In the event of a cancellation, please send an e-mail to ten working days prior to the session for a full refund. We regret that we can’t offer a payment refund if you do not attend or if you cancel less that ten working days before the workshop.


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